Brand and Co-Brand Advertisting Opportunity Via Using Rest-it
THE REST-IT PRODUCT SOLVES A MASS MARKET PROBLEM
*The “unspoken reality” that for sanitary reasons everyone dislikes putting their silverware or chopsticks on a table top when eating out by elevating them off of the table.
*In addition to supporting eating as germ free as possible, Rest-it also is environmentally friendly by (1) reducing the need to request extra napkins while eating and (2) reducing paper recycling as they are reusable three to five times and made of recyclable light cardboard.
A NEW BUSINESS ADVERTISING OPPORTUNITY
Rest-it’s solution to this mass market problem provides the basis for this advertising medium to be an inexpensive new and distinctive way to directly and repeatedly advertise to customers.
The Rest-it has been test-marketed and sold to chain and casino restaurants, bars, and pubs. A six-month test market showed approximately 70% of women and 40% of men customers took their rest with them when they finished their meal – a rest’s business card size makes it easy to carry in a purse or wallet.
MONOPOLISTIC MARKET OPPORTUNITY
Rest-it’s core purpose of supporting eating as germ free as possible provides the basis for this advertising medium. As REST-it is protected by three Design Patents and is Trademark registered, a business will have a monopolistic position in its channel of distribution.
LARGE SPACE FOR BRAND AND CO-BRAND ADVERTISING CONTENT
REST-it’s business card size with twice as much advertising space facilitates printing a large amount of advertising content.
RETAIN AND INCREASE MARKET SHARE
This brand and co-brand advertising opportunity (1) is a great “door opener” way to both keep current customers and add new customers from a competitor and (2) from the user’s perspective a REST-it solves his/her concern about eating as germ free as possible and at the same time supporting the environment.
Four Examples of Brand and Co-Brand Advertising
Click any image to enlarge its content
Via a licensing royalty agreement, a business could assume all graphic design, printing, and distribution of the REST-it to its customers, or if a business wishes, any of these functions could be assumed by REST-it for cost+ and a royalty. Email firstname.lastname@example.org for more information.